broadcast

CONCACAF :30 Hero Spot

I was tasked with designing a graphics package to help promote the CONCACAF season. The goal was to create a "big" and powerful presence, and one which would allow the multinational presence to be front and center. So, the idea of a mechanical map building to the final logo, was born.

I was responsible for all original design, animation, and editing for this spot.

UEFA Champions League Promo Package

This promo was part of an on-air package I created for FOX, to promote the run-up to the UEFA Champions League Final. I was responsible for the original design and all of the animation work. The core concept of the piece was to establish a very sophisticated, and highly flexible package.

CON GARRA Branding Design

Loosely translated, "Con Garra" means "no retreat" or "no surrender" in Spanish.
This is a composite teaser spot. The very end signature was used to tag FOX Deportes promos. I was responsible for the original design of the "CON GARRA" end tag, as well as all the animation for the spot. Beyond the on-air campaign, the "CON GARRA" shredded logo was also used on billboards and a full complement of print materials.

FOX Deportes Dot-Com Campaign

I art directed and created the design and animations for this dynamic on-air campaign for FOX Deportes. The look was designed to convey the interconnectedness of the digital content offered by the network. However, the goal was to also keep the feel "organic" and flowing, so as to not get bogged down by cliché Internet tropes.

MyNetwork TV Branding Montage

I was employed as the Lead Designer for MyNetwork TV (FOX), and one of my accomplishments while there was the total redesign of the on-air look. This involved the creation of everything from topical graphics and templates, to full promo packages, as well as designs for weekly movies and seasonal specials.

For this montage, I was responsible for all design, animation, editing and music design.

FOX Good Day LA Redesign Montage

I was tasked with creating a refreshing and cheerful new on-air look for FOX KTTV's signature morning show. The playful and clean intersection of colors, text and star talent makes for a compelling package. Not only did these elements serve to open the show, but they were flexible enough to be used to build out entire promo campaigns.

I was responsible for design, animation & editing of this piece.

My Network TV Fall Image Spot

This spot effectively communicates a great deal about the network's diverse fall lineup. The large text elements are the foundation of this spot, and work to provide the design device for the video footage and effects. The piece is one continuous series of moves, with no stop to the action. This also served as the springboard for a further series of similar campaigns, throughout the season.

I was responsible for all design, animation and editing.

MyNetwork TV Movie Package

This is an example of the weekly movie promo design package I created for MyNetwork TV. This coincided with the total re-design I was also responsible for the rest of the network on-air look.

Howard Leff produced this spot.

Paint Misbehavin' Show Open

Opening animation I created for the TLC / Discovery series.
High-res stop-motion shots of the cast were provided by the client. I created the rest.

Producer: McFilmworks