TaylorMade Golf Products

TaylorMade M1 Driver Beauty Spot

The M1 Driver has been hugely successful, so it deserves a spectacular showcase. This spot artfully teases the core technology components, and culminates in the assembly and dramatic display of this flagship product.

I was responsible for all design, animation, editing, and custom music creation.

 

TaylorMade M1/M2 Driver Teaser :30 Spot

Dark and powerful, this all CG spot introduces the sibling products.

I was responsible for all design, animation, editing, and custom sound design.

TaylorMade AeroBurner Broadcast Spot

This teaser spot highlighted the re-introduction of the famed "Burner" line of drivers. This full CG piece teases the intricate detail of the sole, and finishes with a quick payoff of the full club.

Client: TaylorMade Golf

Agency: Zambezi-LA

Producer: Scratch Media

TaylorMade R15 Broadcast Spot

This full CG broadcast spot was crafted for the launch of the premium TaylorMade R15 Driver. The central theme of "what's in a name?" was reflected in the beautiful and mysterious close-ups of the various components, culminating in the dramatic assembly and payoff of the full club.

I was responsible for the design, lighting and animation.

Client: TaylorMade Golf

Agency: Zambezi-LA

Producer: Scratch Media

RSi Irons Face Slot Teaser TV 15

This quick piece was designed to help promote the launch of the new RSi Irons. The products feature innovative laser-cuts, so the direction for the spot was clear from the start, because who doesn't love lasers?

AeroBurner Name Reveal

This explosive, high-energy piece was created to help promote the new product line for TaylorMade Golf. The core theme is the joining of Aero (speed) and Burner (established product line). The spot really comes together with the custom, bold sound design.

I was responsible for all the design, animation and editing.

Client: TaylorMade Golf

Producer: Scratch Media

Sound Design: Tracey Larvenz

TaylorMade SLDR Irons Launch

This is the launch video for the premium SLDR line of TaylorMade irons. The video needed to convey a number of core technical features and benefits of the product, but mostly needed to play up the desire for these beautiful clubs.

I was responsible for the CAD prep, design, lighting, animation, and editing for the entire piece.

TaylorMade R9 Driver Launch Video

This is the dramatic launch video for the TaylorMade R9 Driver. This was used in both retail & sales. The quality of the video reflects the radical and advanced nature of the driver, and its component parts.

I was responsible for all CAD prep, animation, design and editing.

 

TaylorMade Ghost Spider Launch Video

This tightly integrated piece plays off our hero spider, and its eternal quest for the cup. It also combines important feature & benefit information, in a dynamic and clear fashion.

I was responsible for all design, animation, editing, and the modeling and rigging of the friendly little spider.

 

TaylorMade R9 Driver Impact Video

This short, high energy spot is a companion piece to the R9 Launch Video. Also displaying the unique technology of the ground-breaking product, this piece steps the pace, and also utilizes practical footage (courtesy Scratch Media) along with the CG.

I was responsible for all design, animation, editing and sound design.

TaylorMade R11 Irons Sales Video

This clean and uniquely bright video spends its time showcasing the beautiful product. It effortlessly blends technology and feature and benefit information into the lush CG club animations.

I was responsible for all CAD prep, design, animation and editing.

TaylorMade R9 Irons Launch

This visually compelling piece was designed to showcase the R9 Irons. All 3D animation, the piece is one continuous piece of movement, with no breaks or edits. It's full of stunning moves, and still clearly conveys all the important information about the product.

I was responsible for the CAD prep, all the design, animation and editing.